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Home » Adobe After Effects » Big Machine Design Broadcast Graphics Gurus

Big Machine Design Broadcast Graphics Gurus

Category : » Adobe After Effects

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To begin the redesign, BMD used Adobe Illustrator CS and Adobe Photoshop CS software to generate and present initial storyboards. Once ABC News and Berrent selected a look from among the initial creative options, BMD began producing broadcast graphics. After shooting the hosts on Sony HDCAM at 24p, BMD created 3D elements in Cinema 4D software and 2D elements such as logos and text in Adobe Illustrator CS and Photoshop CS. BMD composited and animated the live-action footage, logos, 3D elements, and other broadcast graphics components using Adobe After Effects software. According to Carlson, built-in Keylight keying in After Effects resulted in a tremendous time savings in working with live-action footage of the hosts. The firm previously used other software for keying; however, the BMD creative team plans to use Adobe After Effects and the Keylight plug-in as its standard tool moving forward because of its speed.

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