You may have had friends tell you about sitting eyeball to eyeball for hours with new car dealers. It’s nonsense. They wasted their time.The only leverage any customer has with a new car dealer is the possi- bility that he or she will walk out—and either buy a car from anotherdealer or not buy one at all. To get a good price, you need simply set up a competitive bidding pro- cess. You have to be careful, thorough, and persistent, but you don’t haveto know all the intricacies of the car business. You can start the bidding process after you’ve decided on the make, model, and style of car you want (Toyota Camry, 4-door sedan LE V6, forexample). You don’t have to know the exact options you want. It’s best to conduct the bidding process by phone. If you try to do it in person, you’ll waste many hours and you’ll have difficulty persuadingsalespersons that you’re really serious about leaving and getting otherdealers’ prices.