Setting the scene: Thankfully, it seems, very little has changed in BMW's philosophy towards its Coupé models over the past 66 years. However, the product has clearly developed since the introduction of the BMW 02 Coupé in 1966 established Europe's compact sports Coupé market and BMW has consistently driven sales in the segment through a strategy of clear, but subtle differentiation between Coupé/Convertible models and other 3 Series body styles.

The new BMW 3 Series Coupé, now in its 6th incarnation as either a 2-door sports saloon or coupé, features a number of stylish design enhancements and technical developments that reinforce both this philosophy and the car's sporty and dynamic nature. The Coupé retains its understated muscular looks, but becomes even more clearly differentiated from its Saloon and Touring cousins with major work to the front end and bonnet, design and safety enhancements at the rear and added specification and technical features.