Of course, with the benefit of hindsight we know that the fax machine turned out to be an invaluable productivity and marketing tool that easily pays for itself—it just took a while for business owners to realize it. So what does the fax machine have to do with Internet marketing solutions? Plenty it would seem. Despite a steady stream of research proving the effectiveness of Internet marketing, it has mostly been larger firms taking advantage of this new advertising medium. According to projections by eMarketer.com, online ad spending in 2005 will grow by more than 30%, surpassing the $10 billion mark for the first time. But many small and medium-size business owners (SMEs) are still wary of introducing Internet marketing to their business plans. If you listen to their reasoning, the Internet might as well be a clunky old fax machine, but ignoring the benefits of an Internet marketing solution can cost them far more in lost profits than choosing postal mail over faxes.