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The IPhone A Consumer Perspective

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1.0 The Introduction Officially introduced to the public on January 9, 2007 1 , the Apple® Inc. iPhone™ is the definition of a convergence device. It has the ability to play back music and videos on its 3.5” display, a unique ability for video/image displays to automatically flip between landscape and portrait views when the device is rotated, special software that makes finger-based scrolling easier, a Safari™ Web browser that shows Web sites in their standard format, and more options for users to access and listen to voice mail. The iPhone is exclusive to AT&T customers (formerly Cingular Wireless), which may be a boon for the wireless carrier. The “must-have” nature of the phone will draw a certain group of customers to AT&T and away from other wireless carriers in the U.S. (assuming that they can extricate themselves from their current contracts). However, the million- dollar question is exactly how many wireless subscribers will switch carriers for the iPhone. Our consumer survey Mobile Entertainment Platforms & Services (Second Edition) shows the majority of consumers still consider network and voice quality as the most important factors for their choice of mobile carriers and only a small percentage consider handset design as important. Nonetheless, AT&T has extensive reach with its current customers – it now serves more than 62 million customers 2 , and its customer base has grown at least 40% since the end of 2004 (when Cingular Wireless operated the service). Given AT&T’s large customer base, an iPhone introduction could attract millions of users (Figure 1).

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The IPhone A Consumer Perspective

category Manual » Manual Phone iPhone

1.0 The Introduction Officially introduced to the public on January 9, 2007 1 , the Apple® Inc. iPhone™ is the definition of a convergence device. It has the ability to play back music and videos on its 3.5” display, a unique ability for video/image displays to automatically flip between landscape.... more.

iPhone Voluntary Product Accessibility Information

category Manual » Manual Phone iPhone

iPhone supports TTY mode with the addition of an Apple iPhone TTY Adapter (sold separately). iPhone also supports text messaging using SMS. Users can choose vibration alerts instead of ring tones, and incoming calls and message alerts are displayed visually on the bright LCD touchscreen. iPhone is not M3 or.... more.

Security Evaluation Of Apple IPhone

category Manual » Manual Phone iPhone

The Apple iPhone was released to much fanfare on June 29, 2007. Because of the large amount of personal information stored on these mobile devices, we decided to conduct a secu-rity analysis of the iPhone. The iPhone's applications for surfing the web and checking emails are potentially at risk to.... more.

IPhone Human Interface Guidelines

category Manual » Manual Phone iPhone

Apple’s iPhone presents a revolutionary user interface and interaction model. Users can view webpages,use web applications, and use built-in iPhone features, such as the email application, the iPod, andthe digital camera, wherever they go. Safari on iPhone, a unique implementation of Safari, is theapplication users use to browse the web.... more.

Sprint IPhone Talking Points

category Manual » Manual Phone iPhone

Facts Sample Talking Points iPhone Apple positions the iPhone as a multi-functional device with these features: • Phone with unique visual voicemail allowing users to scroll through voicemail similar to viewing email • Camera (1.3 mega pixel) • MP3 player (4G or 8G) • Mobile Internet tool delivering desk-top like.... more.

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