Download directly for more content description... Google recently made available the latest update to their search engine, Google Caffeine, . we can expect when Caffeine is made the de facto engine for Google. . The most notable outcomes of this report are: Rankings are unlikely to fluctuate. Taken across all of the keywords for a client there should be a tiny percentage change in ranking. Websites that do lose rankings are likely to be relying on older, archived content that’s not been updated in years. Keeping your site fresh to be crawled by Caffeine will be important. Caffeine currently does not seem to fix the problem of an abundance of foreign results in UK search listings with the majority being .com or .co.uk and a fairly equal split between the two. There have been no changes to give one sector any new advantage over another. Generic terms against long tail terms in Caffeine show a greater priority for News, Information and Social Media – which fits with generic terms being less clear in terms of the searcher’s intent. More generic search terms in Google Caffeine focus on News and Information – perhaps the effect of a newer index. Only 5% of urls contain exact matches for the searched keyword, 6% of the total point score is made up by exact match urls.

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