It's a fact that surfers prefer organic search results, which are the result of organic SEO methods, 5 to 1 over Paid Search engine advertising. I'm not saying this because I'm a firm believer in the long term benefits of SEO over SEM (even though I am), I'm saying it because it's true. PPC does have it's place in online marketing, but before I get into that, let me expound on my previous statement. Why do people go to the organic listings before they go to the sponsor ads? It's very simple. People know that organic listings are more likely to have what they're looking for. Sites that are shown as a result of a search have creditability over paid listing sites. This is important to keep in mind, in addition to the fact that if your site ranks well organically, you will spend substantially less money on PPC and overall online marketing. I have a few clients that receive thousands of hits a day based solely on organic searches. These results, along with the ever-increasing cost of PPC advertising, make me wonder why more companies don't utilize organic SEO methods.