"What's The 'Secret' To Optimizing Your Website for Yahoo and MSN?" I n the last year Google has found itself thrust in an unfamiliar position. First, it has had to contend with the loss of half of its market share after Yahoo! dropped Google as its SERPS provider and began focusing on its own modified version of Inktomi. Additionally, the rise of MSN Search has further evened out the search engine playing field. Second, while Google is still the de facto leader of the search engine world, it is now a leader people love to hate. Google's meteoric rise to fame and its hypnotic hold on the search industry have led some observers to compare Google to Microsoft.

The end result? Google occupies only an estimated 35 to 40 percent of the search engine market share. With Yahoo and MSN taking over another 40 to 50 percent, webmasters have had to readjust and consider optimizing their websites Yahoo and MSN as well. But really, do we need to do anything different? SEO theory – General SEO vs. SE-specific SEO