ORACLE DATA MINING Oracle Data Mining is powerful software embedded in the Oracle Database that enables you to discover new insights hidden in your data. Oracle Data Mining helps businesses to target their best customers, find and prevent fraud, discover the most influential attributes that affect Key Performance Indicators (KPIs), and find valuable new information hidden in the data. Oracle Data Mining helps technical professionals find patterns in their data, identify key attributes, discover new clusters and associations, and uncover valuable insights. With Oracle Data Mining, everything occurs in the Oracle Database—in a single, secure, scalable, platform for business intelligence. Oracle Data Mining represents a breakthrough in business intelligence. Oracle Data Mining moves the analytical functions into the database—with the data. Traditional alternatives force you to extract the data out of the database to separate, unsecured and costly dedicated statistical, analytical or mining servers.