Hello! Welcome to the “Best Undiscovered Franchises” Guide. My name is Sean Kelly, President and Founder of IdeaFarm. For the past two decades, I have been actively involved with nearly 200 franchise companies, from small start-ups to the best-known names in franchising. As a consultant, I helped create and launch brand new franchise concepts, and assisted the founders in recruiting, selecting and supporting their very first franchisees. Some of these, like Buffalo Wild Wings or Panda Express, were small companies with fewer than ten units when they franchised, while others, like the Krystal Burger chain or corporate giant Valvoline, had hundreds of units before they franchised. I have also worked to revitalize big-name franchise pioneers of franchising, some whom had thousands of franchises and were approaching their 20-year renewals with their franchisees. And I was the first Director of Marketing for Auntie Anne’s Soft Pretzels and worked with them through every stage of their growth (they’re now 700 units strong). Over the years, I’ve interacted with thousands of franchise owners in chains large and small.