ISSA is proud to announce a new continuing education course that teaches personal trainers how to make that dream a reality. THE PERSONAL TRAINER’S GUIDE TO OWNING A FRANCHISE is a new online course available to those who are interested in one day operating their own club or gym, but are unsure if they have the necessary business skills required to successfully run their own facility. With over 40 fitness related franchises, it may be difficult to decide which is best for you, and how to go about the process of making an educated decision. “Franchises combine the benefits of being a business owner with the luxury of taking advantage of a proven business model and experience provided by an established franchisor,” reports Dr. Sal Arria, CEO of the International Sports Sciences Association. “As an owner of a franchise, the personal trainer will also have a strong association with a recognized brand name, marketing support, training in the business and industry, and risk aversion, something you just don’t have as an independent business owner. This gives the business owner the best of both worlds; the ability to be in business for yourself, but not by yourself.”