5 Tips for Natural SEO. Learn the five quickest ways to boost your ranking on the major search engines. 1. Keyword Research A good first step is to do some homework. Compile any findings from keyword research you have completed to produce alist of the most relevant, effective keywords and phrases for yoursite’s focus. If you are unsure which keywords and phrases areeffective, (which you probably are unless you’ve used a service tohelp you determine effective keywords), use Overture’s free tool to help you research relevant keywords. Sometimes your ISP’s logs will also reveal search terms usershave employed to find your site through the various search engines.As a start to your research, it may help to find sites similar to yours and look at their source code to find what keywords/phrases areeffective for them. If you remain unsure of any good phrases, as alast resort make your best guess about which keywords andphrases best describe the search terms you would want people touse to find your site.