With the number of businesses now on the Internet, it has become increasingly important to ensure your keywords are relevant to your web site. Trellian now offers a Keyword Research Tool to assist in keyword selection. The keyword research tool can help fine tune and discover new keywords for your website, often saving money and attracting more visitors by more accurately targeting the relevant audience.... To help achieve high ranking on search engines, you need to optimize the keyword content of your web pages. There are several different areas in your webpages where keywords should be placed, not just in the META keyword tag (which is generally ignored by search engines). The keywords need to be used effectively throughout the site, and good rankings can be obtained without resorting to spammy techniques such as listing keywords at the bottom of a page in a white font on a page with a white background.