This document outlines the general keyword research and page tagging process for country-specific Websites. This document is broken up into two sections: Keyword Research Page Tagging Keyword Research Keyword research is one of the most important parts of search engine optimization. Which keywords you choose determines not only who you are as a business, but also who your audience will be. Selecting the correct keywords is essential in targeting the right traffic and increasing conversions to your site. While the keyword research process can be time-consuming it is important to take the time to make sure each keyword identified fits your site and your company‟s message . To make things simpler, the keyword research process can be broken down into three sections: Keyword Research Data Collection Keyword Selection Below you will find an overview of keyword research tools along with details on the Keyword Research, Data Collection and Keyword Selection processes. Keyword Research Tools