In these times of sophisticated Internet search engines, it’s no longer enough to just have a website. You need to ensure your site will consistently achieve high rankings when “Googled”. Over 75% of consumers use Yahoo, MSN, Google or another search engine to research vacation options. That’s why it’s critical that your site content become search engine-friendly by implementing a variety of Search Engine Optimization (SEO) techniques. As Internet users continue to become savvier and their search queries more sharply defined, by properly optimizing your pages, your site will place higher in the search listings and stay ahead of your competition. This white paper will explain: 1) The basics of SEO 2) Benchmarking – what is it and why you should do it 3) Tips for research keywords & writing search engine-friendly content 4) How to submit sites to search engines and measure results