Research: Your first SEO step should be to start with a brainstorming session. Just write down the 10-20 Keyphrases on which you think that you would like your site to rank highly. Don’t over think this step too much—this should be a rough list to start—just get it down. Then you should begin the research phase to find out how many searches were actually performed on the top Search Engines for these phrases. This will help you to determine if your Keyphrases are too broad or too narrow to reach your audience. While doing Keyword research, you can start with any of a number of free online applications to make Keyphrase suggestions, and get search counts. I like starting with Good Keywords . A program like this will help you begin to build your Keyphrase list, showing what is searched on, and what terms are related to your initial entries.