SEO Tricks The truth of the SEO business is that most of the dark tricks that are used by the unscrupulous to get results they don’t deserve eventually come back to haunt them. Cloaking (showing one page to a user, another to Google), Stealth Keywords (script generated or white text on a white page) have been popular ways of attaining higher results than your content dictates, and they’ve been unmasked and those found using them are punished by Google. Now, think about it for minute...what kind of punishment can Google inflict on you? That’s right, they remove your results or give you a LOWER page rank.The short version of the story is, don’t use tricks. They’ll eventually catch up with you.SEO and Web Design Again, a nasty little truth: There is a thin line that must be walked in doing Search Engine Optimization on your site. What is good for SEO may often run contrary to the ultimate goal of your site. In other words, that which you may have to do to your site to bring the users in, may also help to repel them once they get there. It may also impede your message, your call to action (which you should have throughout your site) and generally make a mess out of what would otherwise be a nice site.