Sap Company Transforms Through Social Media
ID# : 2916
Under Category : Tutorial Programming SAP
Source: www.socialmediatoday.com
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. largest software company, SAP, faced. a new . Also, the SAP Developer Network (SDN) was . Mark Yolton, Vice President, SAP Community Networks, notes .
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This case study was written to demonstrate how a company can create a social networking platform that not only achieves its tactical goals of pushing company content to its target audi-ence, but also broader, strategic purposes aligned with the company’s corporate profile and brand. The study will look at technologies used to develop the SDN and the BPX networks, the quality of the user experience, and metrics achieved, as well as issues related to maintaining and growing the network. Finally, the author speculates on how the success of the com-bined networks could lead to further revenue growth and en-hancement of current corporate communications.
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